Meet the Crucible’s Four New Board Members For 2021

By Cathy Niland | 01.19.2021

Throughout 2020, The Crucible Board of Directors provided steadfast and compassionate leadership for our artist community. Not only did they offer valuable guidance as we navigated pandemic-related challenges and closures, they also rallied our community during our end of year fundraiser by providing substantial matching contributions in support of The Crucible’s mission to provide equitable industrial arts programming to everyone interested.

Equity, access, and facing the pandemic are challenges our Board will continue to tackle for the foreseeable future. And to support these efforts, we are pleased to welcome four new members to the team: Cindy Johanson, Craig Croteau, Joyce Pederson Shulman, and Shawnee Keck. Each of these new Board Members brings a unique set of skills and expertise to our organization, from business to design to education.

We look forward to Cindy, Craig, Joyce, and Shawnee helping further guide and expand our programs and mission in 2021. See below for their bios and why they are excited to join The Crucible Board of Directors.

Alexander Zwissler

The Board is extremely pleased to welcome our four new Board members this year. While these are challenging times for all nonprofits, the Board remains focused on the implementation of its Strategic Framework that will ensure the fulfillment if its mission and growth of its impact.  Our new Board members are uniquely well positioned to support that effort.

Alexander Zwissler
Board Member, The Crucible

Please Welcome Our Four Newest Crucible Board Members


I have directly experienced the power of The Crucible to inspire and empower people. My daughter took a welding class a few years ago and my company’s employees attended a team build last December. I love supporting organizations that have the potential to grow and deepen their impact.

Cindy has led the design and expansion of digital services with a primary focus on education for 30+ years. In her current role, she oversees Edutopia, a trusted source for inspiration and information about what works in education. Cindy formerly served as senior vice president of interactive and education for the Public Broadcasting Service, where she was responsible for the launch and growth of the award-winning and its suite of Internet sites. She holds a master’s degree from Teachers College, Columbia University and a bachelor’s degree in communications from Ohio University.

new board members 2021


Working with The Crucible is a chance to make continuous contributions to an organization that perfectly captures the Oakland ethos. Working at Google, I’ve lead ad-hoc community projects such as installing computer labs, painting/repairing schools, rehabbing homeless shelters, and even improving the Oakland Zoo’s lemur exhibit! This has been rewarding, but is bespoke activity that doesn’t allow for building sustainable programs.

Craig’s 20+ years in the tech industry have spanned a wide range of roles—desktop support, systems engineer, network architect, and more. He fondly remembers installing’s last internet crawler and indexing server farm, but people and organizational culture are his passion. He helped grow Postini, Inc. into an email security market leader as their Operations Director. More recently, Postini was acquired by Google where Craig is currently responsible for production infrastructure supporting the Android mobile ecosystem.

new board members 2021


Where there is art, there is hope. Through its programs and scholarship opportunities, The Crucible has built a thriving community, that elevates equity, and inclusion in the arts. In the world right now, this work is more important than ever. As an artist and a member of a local arts organization that builds public art, I have seen firsthand how many of our community members got started at The Crucible, and continue to use their skills in the art pieces that we build. The Crucible embodies my values and the power of art and community, and I look forward to sharing my skills in helping The Crucible build for the future.

Joyce is a business design strategist whose experience spans reimagining patient-centered healthcare, launching wearable tech, and leading rapid business model prototyping sessions with groups like Kaiser Permanente, Ford Motor Co., Google, Asana, and more. Joyce graduated with an MBA in Design Strategy from California College of the Arts in May 2019. She has also completed a number of Ironman triathlons and has a passion for collaborative public art making.

new board members 2021


I can’t wait to learn alongside all the incredible people at The Crucible! Oakland is so lucky to have an institution like the Crucible focused on protecting the industrial arts and creating an accessible community to keep them alive.

Shawnee Keck is a Vice President with Citi Community & Investing Development. She has worked with organizations internationally across the public, private and non-profit sectors with a focus on economic development, policy and systems change. With Citi, Shawnee has invested in Black-led real estate and property projects, user-led public service design and local arts and manufacturing business development. Shawnee was also a Project Manager and Economic Policy Advisor for the London Borough of Hackney where she documented the rise of the creative industries and policies to support inclusive vibrant cities.

new board members 2021

Meet the folks behind the scenes!

Our Crucible team includes hundreds of passionate Bay Area community members dedicated to making industrial arts education accessible. From board members, to volunteers, to faculty, it takes a village. Learn more about the community behind The Crucible!

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