Natasha von Kaenel

Crucible Staff Since: March 2017



Natasha von Kaenel has spent the last nine years helping nonprofits and government agencies communicate their impact and mission through storytelling and beautifully produced print, digital, video communications.

At The Crucible, she develops a strategic communications plan to support program and fundraising objectives, leads and manages The Crucible’s brand strategy and messaging through multi-channel marketing initiatives, and works with a great team to help communicate The Crucible’s story to our wide variety of audiences. She also manages the design and development of The Crucible’s E-Commerce website, spearheading projects to help increase The Crucible’s site’s conversion rate, visitor engagement, and organic ranking.

Before coming to The Crucible, she worked for the News & Review Publication division to produce content and print publications on a wide variety of subjects, including mental health, youth services, CalFresh, and children’s development. She also spearheaded the creation of News & Review Publication’s video department, producing the first pilot videos and growth strategy.

Natasha graduated from University of California, Berkeley with High Honors with an emphasis in Art and Social Movements as part of the Interdisciplinary Studies Field Major. In college, she worked as an Opinion Columnist for the Daily Californian, and has had her work published in the Sacramento News & Review, Huffington Post, East Bay Express, Oatmeal Magazine, Killer Whale Journal, and Slingshot. She has also won multiple writing awards, including the Roselyn Schneider Eisner Prize in Prose, Yoshiko Uchida Prize, and others.

As a Rotary Exchange Student in 2010, Natasha lived in a small town in Denmark and can tell you the appropriate way to pronounce “hygge” and can speak both conversational Danish and Spanish.